Manager, GSA - Kuala Lumpur, Wilayah Persekutuan

Company/Organization: AirAsia

Position: Management

Job Type: Permanent

Posted: 12/16/2025 8:38:54 AM

Description:

Job Description

JOB DESCRIPTION:
 

YOUR ROLE AS AN MANAGER, GSA SALES

A GSA Manager is responsible for managing and growing the commercial performance of an airline, travel brand , or tourism company through appointed General Sales Agent in a spanet. The role focuses on sales strategy, spanet expansion, revenue growth, partnership management and operational coordination, at the same time establishing the branding and reputation of AirAsia in a foreign ground.
 

Key Responsibilities

Sales & Revenue Growth

• Develop and execute spanet sales strategies to achieve revenue, passenger & load factor targets.
• Drive sales performance through travel agencies, OTAs, and trade partners.
• Monitor spanet trends, competitor activities, and pricing strategies.

Relationship Management

• Manage relationships and conduct regular business reviews with GSAs & key partners, including performance review with GSA against agreed KPI and sales targets
• Negotiate commercial agreements, incentives, and joint spaneting campaigns.
• Represent the company at industry events, trade shows, and networking functions.
• Ensure GSAs maintain service quality, reporting accuracy, and brand standards

Market Development

• Analyze local spanet demand and customer behavior.
• Recommend route opportunities, promotional strategies, and seasonal campaigns.
• Collaborate with spaneting teams on brand visibility and trade engagement initiatives.

Operational Coordination

• Coordinate with internal departments such as revenue management, operations, finance, and customer service.
• Ensure GSAs comply with company standards, policies, and reporting requirements.
• Monitor booking performance, sales pipelines, and operational KPIs.

Reporting & Performance Analysis

• Prepare sales forecasts, spanet intelligence reports, and performance presentations.
• Track KPIs including revenue, yield, conversion, and agency productivity.
• Provide strategic recommendations to senior management.

REQUIREMENTS

• Bachelor’s degree in Business, Marketing, Hospitality, Aviation, or related field.
• 5–10 years of experience in airline sales, travel industry, OTA, or commercial partnerships.
• Strong understanding of airline distribution, BSP, and travel trade ecosystem.
• Proven track record in sales growth and account management.
• Excellent negotiation, communication, and presentation skills.
• Proficiency in computer skills (MS Office, Google Suite, CRM and reporting tools)
• Ability to work independently and manage multiple stakeholders.
• A proactive approach to problem-solving and achieving targets

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

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